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What I have seen work in the past is come up with a pool of cash to pull from. (A % of company profit works great) Then come up with a formula to measure all reps evenly a index factor to compare them all. You will have to research to see what the company average is and at what point the rep starts exceeding exceptions and deserves a incentive. I would factor in, Sales, ACH, and customer service if possible and even attendance as this effects service level which will affect company profit.
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