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Hello Michael!
The items the others have mentioned are a great starting point however, IMHO, four things could be causing the demotivation issue:
1. Poor Product
2. Poor Offer
3. Poor List
4. Poor script guidelines
You can try to motivate your agents in every way possible but if they feel it is hopeless to try and sell because of one of the items above, no amount of motivational tactics will help.
Feel free to call me to discuss.
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