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While I agree that in an ideal world (or even in a standard call center), standard greetings often provide the appearance of agents being robots, in some industries, this is not pratical.
For example, the US health care system recently has had to make changes in handling calls regarding patient care due to HIPAA. As a result, we have had to standarize our greetings in order to make sure that patient privacy is not compromised.
Other industries may have similar legal constraints (for example, banking) that may require standardized greetings.
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