[mnehr]

I want to hire your reps from you.. lol.. just kidding of course.
You are really blessed that your reps improve on that scale, this is not common in CSRs.
I don't see a problem in raising the bar each time it is met..
It will keep the reps from being bored, and will allow for your center to shine far above others.

So, what do you do to get your employees that motivated?