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Hi Walker -
I recommend reward and recognition for higher levels of activity. In a perferct work, agents would compete to take the most calls. Try to tie in a tangible result of a call as part of the measurement, i.e. most surverys, sales, saves, support incidents etc. This should make "cheating" a waste of the agent's time. Regular monitoring will catch up to those who call friends, recordings, dead numbers, etc. in an attempt to pad their numbers. I suggest you implement and act on a very strict policy against this. Someone who tries to manipulate phone stats just because they can is showing you the tip of the iceberg as to the numerous ways the'll be a cancer in your room.
Good luck,
Jason
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