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Since Service Level is the percentage (80%) of calls that you want to answer within a given timeframe, i.e. 20secs, it has no direct association to outbound calling.
Usually for outbound calls management presets the goal. The goal can vary greatly depending on the nature of the outbound call. For example, the goal for a Welcome Call that a wireless service provider routinely conducts is much different than a telemarketing call by a timeshare company.
The measurement usually includes the number of calls placed, number of contacts made and some result of each contact.
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