Department Branding

[jswal]

I had an idea I wanted to bounce off you folks.

I work in the collections area of a major bank. We have 3 collection sites within the bank.

I would like to Brand our department within the bank. (i.e. When you think of collections, you think of our site) This couldn't be so obvious that it causes a rift with the other sites, just make our site synonymous with collections.

What are your thoughts are on this? Am I way off base here? I'm thinking of developing a logo, maybe even a slogan and including it in interoffice memos, emails, etc.

Has anyone else done this before?

Thanks

Jeff