Conversion rate!

[n_meghanath]

Hi Guys

Any views on how conversion is calculated on a sales campaign run for existing customer?

would it be better to calculate based on sales by RPC or Final disposition?

Meghanath

[dreamer07]

Conversion rate is usually calculated on he baises of following factors:
considering the connects to the pitches ratio ie the amt of connects the agent got to the amt of calls he/she pitched to depends on the threshold time of your system when a pitch is considered
secondly in a way yes with the disposition but also remeber agents sometimes calls can e disposed of even if a pitch is being made by mistake or delibrately by an agent depending on wehter he/she wants to talk or no
thats all i can think of!!!
cheers

[musham]

Hi

For a campaign focussed at existing customers the conversion rate would be calculated as:

successes/connects*100