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10-05-2005, 01:48 AM
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"branding" the call
Seeking advice from Call Centre Managers who have undertaken a "branding" excercise within call scripting. How do you ensure that your companies brand image / values stand out on every call and are different to your competitiors.
How did you approach the task - who did you involve. What was the process you undertook to transform the values into a sound and feel on your calls. Results - before and after? Thanks 
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