Bus-to-consumer contact rates

[gyoung]

Greetings:

I manage a small team of outbound reps (seasonal swings of 5 to 15). use Telescript for Superdialing. Biggest challenge (yeah, I know join the club...) is getting contacts on the phone. Our decision makers are high school seniors (we're setting appts for school visits). Besides merely increasing dials/hour, what else can I do to drive up my contact rates? We work 5 days a week 3-8pm. We follow up on inquiry cards and email requests for info.

Having spent the last 3 years in B2B cold calling, I feel I'm a little out of the loop on the technology out there to help get my phone call thru to my customer.

Any ideas?

[tpetherbridge]

I manage a 20 seat outbound centre and have tried every scenerio possible to increase our contact ratio to consumers. I would have to say that list selection has made the most significant difference. I've found a current, clean list can improve results as much as 25%.

Three things to remember when telemarketing;

1. Lists (most important)
2. Script
3. Agent