Credit Retention Benchmarking

[freeze17]

I was hoping to gather some information from some credit card call centers...On your credit cards have you found your Retention % or save rate to be more profitable for the center if you have more saves and a lower "save rate" or have a higher "Save Rate"but fewer saves. If you can answer that can you also explain why?

My first assumption is that having a quality save where the benefits and features are explained more thoroughly are more profitable, but then again you are touching less of your customer base (higher AHT and after-call work) as well as saving those who might not use the credit card anyways.

Is there any general information that can be shared for benchmarking?