GI Direct inspires creativity with www.creativeformats.com launch

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GI Direct, a leading integrated direct marketing and multi-channel customer communications provider, has launched a new website - Creative Formats - to help companies looking for inspiration when planning their next direct mail campaign.

The aim of the new website is to help marketers create customer-focused campaigns that stand out on the doormat, while also addressing the clients’ environmental concerns and needs. GI Direct’s Carbon Neutral status works in conjunction with its ISO 14001 and Forest Stewardship Council (FSC) accreditations to demonstrate commitment to reducing the impact of our activities on the local community and wider environment.

The website acts as a repository for the range of innovative direct mail formats that GI Direct has produced over the years and enables users to search by:

• feature
• format
• market sector
• size of run

Patrick Headley, Sales Director, GI Direct, comments: “Consumers are overwhelmed by the volume of information they receive on a daily basis. Marketing messages face the risk of being ignored or swamped by the competition. Now, particularly at a time of economic downturn, consumers are filtering out unwanted messages and actively looking for incentives. Our website is intended to help marketers realise the potential of direct mail and the many creative and eye-catching formats that can be used to grab consumers’ attention. It is only the most carefully planned and skillfully executed marketing campaigns that stand a chance of making an impression amongst the competition.”