Hastings Direct Gains Unrivalled Online Customer Insight with Speed-Trap On Demand Se

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London, 8th July 2009: Insurance provider Hastings Direct has become one of the first companies to benefit from a new Speed-Trap On Demand service from IS Solutions. Speed-Trap captures and delivers complete, real-time data on every individual online customer and prospect visiting a website, based on detailed analysis of their current and historic online behaviour and experience, enabling complete online customer insight. Speed-Trap On Demand from IS Solutions is the first time that this unrivalled insight into visitor behaviour has been available in a flexible and cost-effective Software-as-a-Service (SaaS) arrangement.

Hastings Direct will use Speed-Trap On Demand on its flagship website at Cheap Car Insurance Quote, Home Insurance & Motorbike Insurance - Hastings Direct, gaining better insight into visitor activity with a view to developing programmes that increase online sales and enhance customer retention. IS Solutions will implement the software on the Hastings Direct site and operate the service, including data collection, hosting, report generation and support, for a straightforward quarterly fee. Other brands within the group’s portfolio will also benefit from this service in the future.

“We’d been searching for some time to get the right web analytics package to suit us,” says Karen Sealy-Bell, Web Development Manager. “We wanted to get more granular detail of where and why our online customers were coming across obstacles or having difficulty with completing their insurance quotation. With IS Solutions providing us with Speed-Trap, we will now be able to make informed decisions when we make improvements for our customers, by knowing what they are struggling with, and not just having to guess why they have issues with the website.”