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Drishti acquires BPO Asia (Malaysia) as a client in partnership with Microtel
BPO Asia is a leading outsourced contact center running telemarketing and customer support processes for local enterprises and call centers in Malaysia. Their prime challenges were linguistic and agent skills management. Malaysia being a multi-cultural and multi-lingual society includes English, Chinese, Malay and Tamil speaking locals. This segments the customers as well as the agent workforce based on their command on the language.
Aware of the technological challenges, senior team of technology professionals at BPO Asia evaluated multiple contact center communication solutions. After much research, they selected Drishti’ Ameyo. Drishti-Soft Solutions (a leading innovator of communications technologies), in partnership with Microtel Technologies (a respected technology provider in Malaysian contact center industry) implemented the required integrated solution in record time.
As in the words of Ken Wong, VP Operations, BPO Asia – “BPO Asia is very particular about quality of experience extended to our clients. We were evaluating the right technology and tools for us, to implement an intelligent customer interaction management solution and found Ameyo a perfect fit. The IP and Software-based contact center suite was feature-rich and flexible enough to meet our specific business needs.”
Drishti sees great market potential in Malaysia and finds Microtel Technologies, a perfect partner for an advanced communication solution. This association has delivered value to major contact centers in Malaysia and strives to repeat as well as continue their success in the entire APAC.
Visit: drishti-soft.com
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